5 Factors That Influence Choosing a Charity To Donate To

5 Factors That Influence Choosing a Charity To Donate To



Everyone has their own personal reasons for choosing a charity to donate to. These reasons play a key role in deciding what amount and type of donation that each individual will offer to their favorite charities.


An individual may be more inclined to donate time rather than money to certain charities. 

Choosing a Charity To Donate To


Either way, it makes no difference to the charities because volunteering is an important contribution. In fact, you cannot run an event without a considerable amount of volunteers and sometimes they are hard to find.

Choosing a Charity To Donate To
Choosing a Charity To Donate To

Money is not always the best solution. If you do not have extra funds to spare at the moment and still want to help, volunteering is an excellent alternative.

Factors That Influence Choosing a Charity To Donate To


There are factors that influence choice when it comes to choosing a charity to donate to, let us look at some of these:

Personal experience. People often donate to charities based on current or past personal experiences. An illness or traumatic event may have happened in their lives that caused them to seek the help of a charity and they simply wish to give something back.


Individual Interests. Choosing a charity to donate to is often based solely on our own likes and preferences. As an example; a pet owner may choose to donate to a local animal shelter, while a religious person may choose to donate to their local church.


Perception of need. The squeaky wheel always gets the oil, therefore a good marketing campaign will definitely influence factors when choosing a charity.

Charity To Donate 


Popularity. Sometimes choosing a charity to donate to is simply based on the charities popularity. It is a well-documented fact that an event organized or endorsed by a celebrity will have a greater chance of achieving success.


United Way hedge fund. Many charities receive an operating budget from charitable hedge funds such as the United Way. The United Way and others like them, collect huge corporate donations and spread the profits among hundreds of local charities. Contributions made to the United Way on behalf of the agency lose approximately 46% of the overall donation when the United Way takes its portion. Individuals often donate directly to avoid this surcharge.


In the end, it does not matter what factor influences an individual's choice when choosing a charity to donate to. What matters is that they are choosing to donate.


Donating to charities is an admirable thing to do and it makes the person who is donating feel good about what they have accomplished. 
Donating and volunteering for your favorite charities is not about how it is about why. 



Why? Because we care enough to do so.


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